FOR IMMEDIATE RELEASE:
CONTACT:
Feb 17, 2010
James E. Muellenbach III CEO, Burger Planet
Burger Planet Inc.
435 Greasy Spoon Ave.
Gary,IN 23214
Jayne Petersen to be spokesperson for Burger Planet
Gary,IN - In an effort to continue their trend of promoting a healthy life style and intensify awareness of the importance of healthy eating, Burger Planet has hired fitness guru Jane Petersen to be their new spokesperson. Petersen will introduce the several new healthy additions to the Burger Planet menu.
"The company believes in encouraging customers to live healthier, active lifestyles," Petersen said, "I have spent my life trying to teach women that lesson."
Petersen, who is known for her work on "The Opal Whitcomb Show" says her philosophy is one of moderation.
"“Women can have a burger and fries now and then as long as they are active and also try some of Burger Planet´s exciting new menu choices, such as the fruit packages.”
Burger Planet, the Quick Service Restaurant industry leader, has added several healthy choices in the last year. These new choices include salads, fruits and white meat chicken.
James E. Muellenbach III, CEO of Burger Planet says he is excited for the addition of Peteresen and says he believes the fitness guru and Burger Planet have similar goals.
"I want our customers to realize that Burger Planet is committed to offering healthy choices on its menu. The hiring of Jayne Petersen fits perfectly in the company's overall focus on healthy lifestyles," Muellenbach III said.
Burger Planet:
Burger Planet was founded by James E. Muellenbach in 1934. The company currently employs 48,272 and has served over 52 billion customers.
For additional information contact:
Gabe Hampton
patriotgabe@hotmail.com
435-665-9876
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Remove "CONTACT:" at the top as contact info goes at the bottom of a Press Release.
ReplyDeletePut a space between city and state (after the comma).
Your headline is actually a sub-head (details of the bigger, more important info). Write a headline before this sub-head that focuses on the lead (new, healthier food items). Though you have a good lead, you might consider reordering the supporting info to be more inverted pyramid by focusing on the real important items (Jayne is just supporting the healthy food menu; she is not the main point of this release).
You state name in your dateline is not AP Style.
Double-check the spelling of everyone's names.
I'd like a couple more sentences in your boilerplate.
Be sure to have -END- at the end.