Letter to my cousin.

Dear Casey,

Thanks for your letter. I’m glad to hear that it wasn’t serious. It sounds like you just need to apply the cream your doctor prescribed and the swelling will go away. Good luck with that.
Casey, in your last letter you asked me about the role of public relations professionals and what they write about it. That’s a pretty broad question that could go several directions but let me just explain the basics.
There are two types of public relations professionals or PR professionals, internal and external. Internal PR is focused more in-house. For instance, a company or other organization might have a newsletter, website or something else they use to communicate solely with its employees. The PR professional in this instance is mainly responsible for this type of communication.
External PR professionals are responsible for a company or other organization’s public image. They are the voice for the organization of which they are employed. The external PR professional could be involved in marketing, speech writing, advertising, press releases, news conferences and anything else that would communicate that company’s message/values to the public.
I hope that helps you understand the PR profession a little more. Overall, The PR professional is vital to any company’s success. Every company has a vision. PR professionals give that vision a voice.
Thanks again for your letter and we’ll talk soon.
Gabe