Press Release 4

FOR IMMEDIATE RELEASE
March, 4 2010
Toyota Motor Co.
Akio Toyoda, President
4-18, Koraku 1-chome
Bunkyo, Tokyo Prefecture
Japan


Toyota President, Akio Toyoda says he is "personally leading the effort to restore trust in Toyota's word and in our products."


Akio Toyoda, President of Toyota Motor Co. said the company will have to return to its roots of "building the highest quality, safest and most reliable automobiles in the world" in order to repair the company's public image.

Recently Toyota Motor Co. has ordered production of eight models in five plants across North America temporarily stopped so that they could focus on fixing customers' vehicles that might be affected by sticking accelerator pedals.

Toyoda apologized and said he was "Deeply disappointed." Toyota also said that the past few weeks is evidence that Toyota has not lived up to its high standard set over 70-plus years.

"While problems with our cars have been rare over the years, the issues that Toyota is addressing today are by far the most serious we have ever faced," Toyota said.

Toyoda is most concerned about the customer, " The company has always put the needs of our customers first and made the constant improvement of our vehicles a top priority," Toyoda said, "That is why 80 percent of all Toyotas sold in the United States over the past 20 years are still on the road today."

Toyoda called the 172,000 American Toyota employees "among the best" in the industry and said they are "working around the clock" to repair damaged vehicles. Toyota is also working hand-in-hand with the US Transportation Secretary and Toyoda has ordered a "top to bottom review of all company operations."

Toyoda pledged his personal commitment to ensuring customer satisfaction and "The Toyota Way."

"Great companies learn from their mistakes, and we know that we have to win back the trust of our customers by adhering to the very values on which that trust was first built, Toyoda said, "You have my commitment that Toyota will revitalize the simple but powerful principle that has guided us for 50 years: Toyota will build the highest-quality, safest and most reliable automobiles in the world."

CONTACT

Gabe Hampton
Toyota Public Relations Executive
patriotgabe@hotmail.com
(435) 987-6543

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